ZARA TRICKING BUYERS WITH DECEPTIVE PRICING?
If you're like me, some of your favorite online retailers are based in the UK. This means that most of the time you're viewing the prices in EUR and not USD. In a new class action lawsuit against Zara, the retailer is accursed of using European pricing to dupe customers out of money. Devin Rose, the lead Plaintiff in the suit, alleges that Zara uses European prices to lure in US customers since they are significantly lower. Devin Rose, the lead Plaintiff in the suit, claims he was tipped off when he went to purchase a few t-shirts from Zara. While the price tags read 9.95 euros, Rose was charged 17.95 dollars, much more than the standard conversion. The shirts should have actually rung up to 11.26 dollars each. After checking several different Zara stores, Rose's attorney found the same pricing discrepancy.
Zara has released a response to the lawsuit stating "Zara USA vehemently denies any allegations that the company engages in deceptive pricing practices in the United States. While we have not yet been served the complaint containing these baseless claims, we pride ourselves in our fundamental commitment to transparency and honest, ethical conduct with out valued customers. We remain focused on providing excellent customer service and high-quality fashion products at great value for our customers. We look forward to presenting our full defense in due course through the legal process."
sources: Consumerist, Teen Vogue