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6 TIPS ON MASTERING THE BRAND AND BLOGGER RELATIONSHIP VIA DLA PIPER

In this month's edition of Law a la Mode, DLA Piper's legal publication written by its Fashion, Retail & Design Group, the firm tackles the topic of brand & blogger partnerships. Everywhere you look, another brand is partnering with a blogger for collaborations, giveaways or even appearances. It's not surprising, considering several top bloggers' online presence rival that of well-known celebrities. The trade off is great for both parties. Often the bloggers are compensated handsomely and the brand receives great exposure on social media and the internet at a far lower cost than traditional advertising. In light of this new trend, DLA Piper released six tips for mastering these new partnerships: 

1. DEFINE THE CONTRACTUAL RELATIONSHIP 

2. CLEAR THE COPYRIGHT

3. REGULATION OF VIDEOS AND PHOTOS TAKEN FROM RUNWAYS

4. CONSIDER A FASHION BLOGGER TRADEMARK USE POLICY

5. BEAR IN MIND POSSIBLE VAT IMPLICATIONS WHEN ITEMS ARE SENT TO BLOGGERS FOR FREE

6. CHECK ADVERTISING LAWS: POSSIBLY APPLICABLE TO GIFTS AND FREE PRODUCTS

Read more about the firm's tips here

image source: whowhatwear.com